Casanoves-Boix, J. , Küster-Boluda, I. and Vila-López, N. 2020. Educational branding in private spanish universities: building brands that the public fall in love with. Journal of Management and Business Education. 3, 2 (Aug. 2020), 145–163. DOI:https://doi.org/10.35564/jmbe.2020.0010.