CASANOVES-BOIX, J. .; KÜSTER-BOLUDA, I. .; VILA-LÓPEZ, N. . Educational branding in private spanish universities: building brands that the public fall in love with. Journal of Management and Business Education, [S. l.], v. 3, n. 2, p. 145–163, 2020. DOI: 10.35564/jmbe.2020.0010. Disponível em: https://journaljmbe.com/article/view/6381. Acesso em: 21 nov. 2024.