CASANOVES-BOIX, Javier; KÜSTER-BOLUDA, Inés; VILA-LÓPEZ, Natalia. Educational branding in private spanish universities: building brands that the public fall in love with. Journal of Management and Business Education, [S. l.], v. 3, n. 2, p. 145–163, 2020. DOI: 10.35564/jmbe.2020.0010. Disponível em: https://journaljmbe.com/article/view/6381. Acesso em: 7 apr. 2025.