Preferencia y disposición de los padres a pagar por la educación secundaria superior privada
DOI:
https://doi.org/10.35564/jmbe.2024.0008Palabras clave:
disposición a pagar, preferencia de los padres, educación secundaria superior, educación privada, educación, Van Westendorp Price Sensitivity Model, MaxDiff AnalysisResumen
Esta investigación descriptiva investiga las preferencias de los padres al seleccionar una escuela para sus hijos y su disposición a pagar una educación secundaria privada en el sur de Cotabato, Filipinas. Este estudio se centra en las preferencias que influyen en las decisiones de los padres a la hora de elegir la educación privada dentro del contexto socioeconómico distinto del lugar de investigación. Los datos primarios de los hogares se recopilaron mediante una encuesta dirigida a padres de estudiantes de secundaria. El estudio revela que el grupo demográfico predominante que busca educación secundaria privada en el entorno de la investigación son clientes que pertenecen al grupo de ingresos bajos a medios altos. Si bien estos padres dan prioridad a invertir en educación de calidad, su flexibilidad de gasto se ve limitada. En consecuencia, su disposición a pagar por una educación secundaria superior privada y sus elecciones escolares están significativamente determinadas por sus niveles de ingresos, sus percepciones de un precio aceptable y la disponibilidad de subsidios gubernamentales. Esta investigación arroja información valiosa sobre la dinámica del mercado educativo que es esencial para mejorar la sostenibilidad de la educación privada en Filipinas.
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