M. E. Rodríguez López, T. Guerrero Gómez, J. M. Alcántara Pilar, and Álvaro J. Rojas Lamorena, “Evaluation of teaching performance in marketing: A longitudinal analysis of university students”, JMBE, vol. 9, no. 2, pp. 269–280, Jul. 2026, doi: 10.35564/jmbe.2026.0014.