Dinámicas culturales y estrategias empresariales en los mercados internacionales. Journal of Management and Business Education, [S. l.], v. 8, n. 2, p. 344–362, 2025. DOI: 10.35564/jmbe.2025.0019. Disponível em: https://journaljmbe.com/jmbe/article/view/7975. Acesso em: 20 may. 2026.