Vol. 3 No. 2 (2020)

View Vol. 3 No. 2 (2020)
Published: 2020-08-01

Articles

  • Educational branding in private spanish universities: building brands that the public fall in love with

    Javier Casanoves-Boix, Inés Küster-Boluda, Natalia Vila-López
    145-163
    DOI: https://doi.org/10.35564/jmbe.2020.0010

  • Kpi for students satisfaction measurement as an indicator of university management

    Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco, Inés González-González, Carmen M Gómez-Cantó
    109-128
    DOI: https://doi.org/10.35564/jmbe.2020.0008

  • Robots in education: a jordanian university case study

    Ala Almahameed , Dana AlShwayat, Mario Arias-Oliva, Jorge Pelegrín-Borondo
    164-180
    DOI: https://doi.org/10.35564/jmbe.2020.0011

  • Optimization of the professionals selection and training by artificial intelligence

    Raúl Gómez-Martínez, Ravi Purswani, Miguel Prado-Roman
    129-144
    DOI: https://doi.org/10.35564/jmbe.2020.0009

  • Origin and evolution of the legitimacy management in higher education

    Ana Cruz-Suárez, Domenico Marino, Camilo Prado-Roman
    93-108
    DOI: https://doi.org/10.35564/jmbe.2020.0007

Editorial

  • Letter from the editor

    Francisco Díez-Martín
    90-92
    DOI: https://doi.org/10.35564/jmbe.2020.0012