Letter from the editor

Authors

  • Francisco Díez-Martín Rey Juan Carlos University

DOI:

https://doi.org/10.35564/jmbe.2020.0012

Keywords:

legitimacy, higher education, management, bibliometric, citespace, intellectual structure, robot, technology, branding, university, satisfaction, kpi, artificial intelligence, professional performance, training, recruitment, brand capital, private university

Abstract

This letter introduces number 2, volume 3 (2020), of the Journal of Management and Business Education. This number is made up of five works related to: the origin and evolution of the management of legitimacy in higher education; the use of kpi to measure student satisfaction as an indicator of university management: optimizing the selection and training of professionals using artificial intelligence; educational branding in Spanish private universities and; the use of robots in education. In addition, thanks to all those who have made possible the publication of this number.

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References

Díez-Martín, F. (2020). Letter from de editor. Journal of Management and Business Education, 3(2), 90-92. https://doi.org/10.35564/jmbe.2020.0012

Published

2020-08-01

How to Cite

Díez-Martín, F. (2020). Letter from the editor. Journal of Management and Business Education, 3(2), 90–92. https://doi.org/10.35564/jmbe.2020.0012

Issue

Section

Editorial