Letter from the editor
DOI:
https://doi.org/10.35564/jmbe.2020.0012Keywords:
legitimacy, higher education, management, bibliometric, citespace, intellectual structure, robot, technology, branding, university, satisfaction, kpi, artificial intelligence, professional performance, training, recruitment, brand capital, private universityAbstract
This letter introduces number 2, volume 3 (2020), of the Journal of Management and Business Education. This number is made up of five works related to: the origin and evolution of the management of legitimacy in higher education; the use of kpi to measure student satisfaction as an indicator of university management: optimizing the selection and training of professionals using artificial intelligence; educational branding in Spanish private universities and; the use of robots in education. In addition, thanks to all those who have made possible the publication of this number.
References
Díez-Martín, F. (2020). Letter from de editor. Journal of Management and Business Education, 3(2), 90-92. https://doi.org/10.35564/jmbe.2020.0012
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