Creativity and innovation in technology and operations management through brainstorming
DOI:
https://doi.org/10.35564/jmbe.2022.0005Palabras clave:
creatividad, innovación, legitimidad, estudiantes, enseñanzaResumen
En esta investigación se desarrolla un estudio exploratorio sobre el impacto del brainstorming en la creatividad y la innovación de los estudiantes. Nuestro propósito es avanzar sobre: cuánto aumenta la creatividad y la innovación de los estudiantes con la utilización del brainstorming; cómo influyen las variables contextuales sobre la creatividad y la innovación cuando se aplica el brainstorming y; cómo influye la legitimidad otorgada por los estudiantes a la metodología del brainstorming sobre los resultados alcanzados en la creatividad y la innovación. Los resultados evidencian que la aplicación del brainstorming, entre una muestra de 89 estudiantes de la asignatura de tecnología y dirección de operaciones, conduce a incrementos importantes de la creatividad y la innovación. También muestran que no existen diferencias significativas en función de la edad, estudios de procedencia y género. Por último, se demuestra la importancia del grado de aceptabilidad y deseabilidad del brainstorming en el proceso de enseñanza aprendizaje para mejorar los resultados de los estudiantes. Tener legitimidad es positivo porque transmite confianza a los estudiantes, favoreciendo el aprendizaje. Futuras investigaciones podrían analizar el papel de la legitimidad de los métodos de enseñanza sobre los resultados de los estudiantes.
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