Predicción del poder de la orientación empresarial para mejorar el nivel de innovación de productos. La educación empresarial como mediadora
DOI:
https://doi.org/10.35564/jmbe.2025.0004Palabras clave:
Orientación empresarial, innovación de productos, capacidad de innovación, toma de riesgos, proactividad, industria farmacéutica siria, educación en negociosResumen
Las empresas innovadoras pueden reaccionar a los rápidos cambios en el entorno empresarial desarrollando nuevas competencias que les permitan lograr mejores resultados. Estudios anteriores han destacado que la orientación empresarial es un componente esencial para el éxito empresarial. Por lo tanto, este artículo determinará la influencia inmediata de las orientaciones empresariales en la innovación de productos en la industria farmacéutica siria con una educación empresarial como mediadora. Se utilizó una estrategia de investigación cuantitativa primaria respaldada por aportes cualitativos para obtener datos empíricos de 264 altos ejecutivos y expertos en innovación que representan a 40 compañías farmacéuticas de la industria farmacéutica siria. El hallazgo mostró que la aplicación de las dimensiones de orientación empresarial tiene una influencia significativa y positiva en la innovación de producto de las empresas farmacéuticas. Además, la educación empresarial media la relación entre la orientación empresarial y la innovación de productos. El artículo probablemente explora cómo la orientación empresarial influye en la innovación de productos, con la educación empresarial actuando como mediadora. La novedad radica en examinar el papel del aspecto educativo en el fortalecimiento del vínculo entre la mentalidad empresarial y los resultados de la innovación. Esto pone de relieve el potencial de la educación empresarial para mejorar el emprendimiento impulsado por la innovación.
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