Fostering communication skills in entrepreneurship education

Authors

DOI:

https://doi.org/10.35564/jmbe.2023.0004

Keywords:

active learning, communication, cooperative learning, entrepreneurship, internationalization

Abstract

The learning process at the university demands more and more active participation from students and a greater approximation to the reality that is the object of learning. In the case of creation of companies and entrepreneurship courses, it is common for teaching to be actively organized around the development of a business plan (project-based learning) developed in a group (cooperative learning). However, in many cases, the communication dimension of the business plan, an essential task in any process of setting up a business, is not worked or it is limited to the presentation of the project to be evaluated by lecturers. In this context, this paper presents two internationalization actions developed in entrepreneurship courses with the objective of teaching how to communicate a business project, all of them with an international scope. Furthermore, the initiative objectives include the improvement of students' communication skills and competences, increase their participation in learning and evaluation processes, and facilitate them a multicultural vision of entrepreneurship provided by lecturers from other universities. The results have shown a greater involvement of the students, not only in the task of communicating their business project, but also in the interest, attention and feedback provided to the business plans of their peers, thus increasing learning through this cooperation. In addition, the participation of international lecturers has been an incentive to students to improve their communication actions.

Downloads

Download data is not yet available.
Supporting Agencies
IX Call for International Actionsof the University of Cantabria

References

Almeida, F. (2021). Exploring the entrepreneurial profile, competencies, intentions and attitudes. Journal of Management and Business Education, 4(3), 242-258. https://doi.org/10.35564/jmbe.2021.0014

Ariza, L. R. (2005). Libro Blanco. Título de Grado en Economía y Empresa. Agencia Nacional de Evaluación y Acreditación de la Calidad.

Bonwell, C. C., & Eison, J. A. (1991). “Active learning: Creating excitement in the classroom”. 1991 ASHE-ERIC higher education reports. ERIC Clearinghouse on Higher Education, The George Washington University, One Dupont Circle, Suite 630, Washington, DC 20036-1183.https://doi.org/10.1002/aehe.v20:2

Casanovas, M. M., Ruíz-Munzón, N., & Buil-Fabregá, M. (2021). “Higher education: The best practices for fostering competences for sustainable development through the use of active learning methodologies”. International Journal of Sustainability in Higher Education, 23(3), 703-727. https://doi.org/10.1108/ijshe-03-2021-0082

De Miguel Díaz, M., Alfaro Rocher, I. J., Apodaca Urquijo, P., Arias Blanco, J. M., García Jiménez, E., Lobato Fraile, C., & Pérez Boullosa, A. (2005). Modalidades de enseñanza centradas en el desarrollo de competencias: orientaciones para promover el cambio metodológico en el espacio europeo de educación superior (p. 197). Servicio de Publicaciones. Universidad de Oviedo.https://doi.org/10.5944/ried.2.10.992

De Miguel, M. (2006). Metodologías de Enseñanza y Aprendizaje para el Desarrollo de Competencias. Alianza Editorial, Madrid ISBN: 978-84-206-4818-7 84-206-4818-3. https://doi.org/10.29197/cpu.v8i15.147

Erdmann, A.; García-Monleón,F.;& Nuñez-Canal, M.(2022). Enhancing Entrepreneurial Skills through Co-opetitive learning experience: A Case Study in a Spanish University. Journal of Management and Business Education, 5(2), 76-96. https://doi.org/10.35564/jmbe.2022.0006

EUNICE (2022). European University for Customised Education mission and vision. https://eunice-university.eu/ Consulted in the webpage: 20/07/2022

Goikoetxea, E., & Pascual, G. (2002). “Aprendizaje cooperativo: bases teóricas y hallazgos empíricos que explican su eficacia”. Educación XX1: revista de la facultad de educación, 5(2002), 227-247. https://doi.org/10.5944/educxx1.5.1.392

Gómez López, R., Odriozola, M. D., Llorente, I., & Baraibar-Diez, E. (2022). Teaching organizational structure through the case method. Journal of Management and Business Education, 5(3), 297-318. https://doi.org/10.35564/jmbe.2022.0018

González, J., & Wagenaar, R. (2005). Tuning Educational Structures in Europe II. Universities´contribution to the Bologna Process. University of Deusto Press. ISBN: 978-84-9830-643-9

Imbernón, F., & Medina, J. L. M. M. (2008): Metodología participativa en el aula universitaria. La participación del alumnado. Universitat de Barcelona. Institut de Ciències de l'Educació & Ediciones Octaedro. ISBN: 978-84-8063-934-7

Misseyanni, A., Papadopoulou, P., Marouli, C., & Lytras, M. D. (Eds.). (2018). Active learning strategies in higher education. United Kingdom: Emerald Publishing Limited. ISBN: 978-1-78714-488-0 https://doi.org/10.1108/9781787144873

Pérez-García, E. (2017). Aprendizaje cooperativo en la asignatura de Biología-Geología de 1º de ESO: Mejora del proyecto “Animaladas” (Master's thesis). https://doi.org/10.30827/digibug.56433

Prieto, A., Barbarroja, J., Álvarez, S., & Corell, A. (2021). “Effectiveness of the flipped classroom model in university education: a synthesis of the best evidence”. Revista de Educación, 391, 149-177. https://doi.org/10.4438/1988-592X-RE-2021-391-476

Rivo-López, E., Lampón, J. F., Villanueva-Villar, M., & Míguez-Álvarez, C. (2022). The impact of visual narrative formats on women's entrepreneurship training. The International Journal of Management Education, 20(2), 100636. https://doi.org/10.1016/j.ijme.2022.100636

Roberts, D. (2019). “Higher education lectures: from passive to active learning via imagery?”. Active Learning in Higher Education, 2(1), 63-77. DOI: https://doi.org/10.1177/1469787417731198

Wilson, S. (2022). Student Perception of Learning Versus Performance in Project Management Education. Journal of Management and Business Education, 5(1), 48-62. https://doi.org/10.35564/jmbe.2022.0004

Downloads

Published

2023-06-25

How to Cite

Llorente, I., Odriozola, M. D., & Baraibar-Diez, E. (2023). Fostering communication skills in entrepreneurship education. Journal of Management and Business Education, 6(1), 58–77. https://doi.org/10.35564/jmbe.2023.0004

Issue

Section

Articles

Most read articles by the same author(s)