Creativity and innovation in technology and operations management through brainstorming

Authors

DOI:

https://doi.org/10.35564/jmbe.2022.0005

Keywords:

brainstorming, creativity, innovation, legitimacy, students, teaching, soft skills

Abstract

This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variables influence creativity and innovation when brainstorming is applied, and; how the legitimacy given by students to the brainstorming methodology influences the results achieved in creativity and innovation. The results show that the application of brainstorming, among a sample of 89 students of the technology and operations management course, leads to significant increases in creativity and innovation. They also show that there are no significant differences according to age, study background and gender. Finally, it demonstrates the importance of the degree of acceptability and desirability of brainstorming in the teaching and learning process to improve student outcomes. Having legitimacy is positive because it conveys confidence to students, encouraging learning. Future research could analyse the role of legitimacy of teaching methods on student outcomes.

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Published

2022-04-05

How to Cite

Cruz-Suárez, A., Martínez-Navalón, J.-G., Gelashvili , V. ., & Herrera-Enríquez, G. (2022). Creativity and innovation in technology and operations management through brainstorming. Journal of Management and Business Education, 5(1), 63–75. https://doi.org/10.35564/jmbe.2022.0005

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Articles