Predicting the power of entrepreneurial orientation in improving the level of product innovation. Business education as a mediator
DOI:
https://doi.org/10.35564/jmbe.2025.0004Keywords:
Entrepreneurial orientation, product innovation, innovativeness, risk taking, proactively, Syrian Pharmaceutical Industry , business educationAbstract
Innovative firms may react to the swift shift in the business landscape by developing new competencies that allow them to attain an improved outcome. Earlier studies have stressed that entrepreneurial orientation is an essential component for business success. Hence, this article will determine the immediate influence of entrepreneurial orientations on product innovation in the Syrian pharmaceutical industry with a business education as a mediator. A primary quantitative research strategy backed by qualitative input was used to obtain empirical data from 264 senior executives, and innovation experts and staff representing 40 pharmaceutical companies in the Syrian pharmaceutical industry. The finding showed that the application of entrepreneurial orientation dimensions has a significant and positive influence on product innovation in the Syrian pharmaceutical companies. Also, business education mediates the relation between entrepreneurial orientation and product innovation. The article likely explores how entrepreneurial orientation influences product innovation, with business education acting as a mediator. This study is novel in examining how education strengthens the link between an entrepreneurial mindset and innovation outcomes. This highlights the potential of business education to enhance innovation-driven entrepreneurship.
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